ROLF C. HAGEN (UK) LTD. PRESS RELEASE

The winner of a recent competition in Practical Fishkeeping Magazine to win a Fluval G6 filter is delighted to have received the advanced, smart looking filter from aquatic experts Hagen.

Mr Charles Stanger from Great Sutton, Merseyside picked up his prize from his local aquatic store Water World last week. “I’m absolutely made up & pleased to be collecting from Water World, it’s a good shop, excellent service & advice”, said Mr. Stanger. “I look forward to the phosphate reducing qualities and water clarity the G6 is going to offer my reef tank and the G6 will be out on show, it’s a smart looking piece of kit!”

Competition entrants had to describe, in 20 words or less, where they would display the G6 if they won it. Mr. Stanger’s winning entry read ‘The Fluval G6’s good looks are a given, so it’s never getting hidden. Shiny and new, it’s always on view.’

The filter was presented by Hagen Area Sales Manager Sandra Moseley and Scott MacGlashan from Water World. Scott said of the new G-series; “The Fluval G is a great product for the aquarium keeper, you can set it up the way it suits you and your aquarium. We have had a great response from our customers. We have made follow up checks with every customer we have sold a Fluval G to and all of them are very pleased with the product”

Fluval G filters are available from selected stockists nationwide, for more information or to find a local stockist visit Fluval-G.com.

Throughout its launch, the Fluval G has been greeted with a great amount of excitement, anticipation, and especially, a lot of questions!  With most of the basic information on the filter available to the public either online or through trade shows, the Fluval team decided to sit down with the people over at Practical Fishkeeping and answer a few questions.

Robert Reid, Hagen’s Category Manager for the Fluval brand has provided some very specific and unique insight into the development of the Fluval G.  In the interview, Robert discusses flow rates, the science and importance of the conductivity meter, calibration of the conductivity meter,  other features considered for the G, and future possible expansion of the Fluval G product suite.

Here’s an excerpt from their interview:

It’s great that Hagen has been so innovative and launched such an interesting product, particularly given the current economic climate. Who do you see as the target market for the Fluval G range?

We strongly believe that there are a lot of people out there, interested in buying and owning the latest technologies or products that make life easier and are more convenient. As long as there is good value for the money the savvy consumer will be as excited as we are to experience the Fluval G. A good example would be those consumers buying Apple products, such as the iPods or iPhone. They could purchase similar performing items for less but don’t because they see the intrinsic value. And this is exactly our target group. They could be beginners, intermediates or advanced fish keepers.

In addition, the development of the Fluval G should be considered a milestone in filtration technology, and it will definitely raise the bar for other filter manufacturers to rethink their strategies and designs in order to produce easier and more consumer-friendly products. The Fluval G will definitely change the way we look at aquarium filtration today and without any pioneering work, we would still be in the age of air pumps and under gravel filters.

For the complete interview visit Practical Fishkeeping and read Hagen Responds to Fluval G Critics.

The very first live action video of the Fluval G is finally here! With its in-store debut just around the corner, the Fluval G has recently made appearances at various industry trade shows including the Las Vegas Superzoo and Chicago Backer shows.

At these shows, we received our first look at the new Fluval G Test Drive Station.  You can expect to find these demo stations at an authorized Fluval G dealer near you once the filters hit stores in November 09.  Each station will have a fully functional Fluval G unit along with detailed product information.  This is your chance to see, touch, and learn more about this amazing filter before taking one home!

Need to find an Authorized Fluval G Dealer near you?  Head over to Fluval-G.com for a full list of Authorized Dealers (complete list available Nov 09, once filters start arriving in stores).

Also, check out some sweet still shots of the Fluval G Test Drive Station over at the Fluval Facebook Page!

More details to follow soon on dates and locations of availability for the Fluval G.

MANSFIELD, MA (For Immediate Release) – Rolf C. Hagen, Inc. is marketing its new Fluval G Filtration System around the theme, The Future of Filtration.  In that case, the “future” looks very bright indeed for aquarium hobbyists and the Fluval dealers who serve them.  The introduction of the Fluval G not only sets a new standard for aquarium filters, it essentially redefines the entire category by offering a unique combination of aesthetics, monitoring capabilities and performance features.

Aquarium enthusiasts will be able to tell that the Fluval G is no ordinary filtration system just by looking at it. The new filter is so stunningly attractive, it almost demands to be shown as part of the aquarium, rather than being hidden away behind cabinetry. Evoking a contemporary high-tech image, the Fluval G features a stylish cubic design, a gloss back finish, chrome and aluminum detailing and a backlit monitoring display.

The easy-to-read backlit display is part of the Fluval G’s revolutionary Hydrotech™ Performance Monitor System.   Actually to call the Fluval G a “Filtration System” isn’t completely accurate. Thanks to its advanced microprocessor-based Hydrotech™ Monitor, the Fluval G can more aptly be described as a “Filtration and Information System.”

Featuring 63 distinct screens, the Hydrotech™ Performance Monitor puts a world of information at the hobbyist’s fingertips, including water temperature, water flow, conductivity, salinity and other aquarium parameters. The monitoring system automatically alerts hobbyists by flashing if any of the set parameters deviate from the optimal range of readings. For example, the screen will flash if water temperature is too high or too low.

The Hydrotech™ Performance Monitor also shows historical charts (typically 48 days) for different parameters, so the aquarium hobbyist can identify and address recurring issues.  Another very attractive feature is the Maintenance Scheduler. Customizable to meet the needs of individual users, the scheduler serves as a reminder to perform important tasks, such as changing filter media.  All of the readings, historical data and reminders generated by the monitoring system are presented in an intuitive, user-friendly form.

Raising the bar in filtration performance, the Fluval G features a high capacity 3-stage filtration process that includes:

1.  Mechanical Filtration Cartridge – Featuring a long lasting pleated pre-filter cartridge that traps significantly more debris than traditional foam filter models.  This is a closed system in the Fluval G, so all water that flows through the filter must first pass through the pre-filter cartridge for pre-cleaning. The pre-filter cartridge is available in two formats: standard weave and 75μm for marine aquariums or water polishing in freshwater tanks. The effectiveness of the Fluval G’s pre-filtration process means that less solid waste is solubilized in the aquarium water for less waste accumulation and also makes the chemical and biological filtration components of the system more effective.

2. Chemical Filtration Cartridge – The Fluval G offers a combination of media options to make chemical filtration simpler and more efficient. Featuring high-capacity ionic exchange filtration media, the system will efficiently remove nitrates, phosphates and waste. For pure consumer flexibility, the chemical cartridges can be refilled with any type media the aquarium owner chooses.

3.  Biological Filtration – The Fluval G Bio Baskets filled with the new Fluval G Nodes accommodate billions of nitrifying bacteria to purify aquarium water. The Fluval G’s biological filtration media comes in two sizes for maximum compaction and lasts six months before maintenance is required.

The Fluval G’s filtration system also features extended contact time to clean water more effectively.  All media used in the filtration process can be changed promptly with little or no mess and no disruption to the aquarium.  The pre-filter and chemical filter media are housed in separate cartridges, both of which are readily accessible from the top of the filter. This timesaving feature allows hobbyists to remove the media for replacement or cleaning without having to disassemble the filter itself and disturb the biological filtration.

Having filter cartridges readily accessible from the top of the filter is only one of the convenient features that make the Fluval G easy to maintain. The system’s proprietary Aqua Stop feature allows users to stop water flow through the filter, so its housing can be disconnected quickly and easily. Another feature, the Primer Button, starts water flow promptly without manual siphoning when the system is being set up or restarted.

Other features, such as the silicon gasket and locking levers, contribute to the Fluval G’s long-term reliability, durability and quiet performance.  The telescopic intake tube that adjusts to different aquarium depths ensures the optimal flow of water into the filter, while the dual output nozzles or spray bars help ensure maximum dispersal of water when it flows out.
No possible enhancement feature has been overlooked in developing the Fluval G.

With its designer aesthetics, cutting-edge Hydrotech™ Performance Monitor System, superior filtration process and other performance features, the Fluval G Series represents not only the next step in the evolution of the Fluval brand. . .but the arrival of the future of filtration!

To download the backgrounds, choose your screen’s resolution below your favorite graphic then right click the image and choose “Save Image As.”  Enjoy!

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Can an aquarium filter be beautiful? Until now, the answer would have to be “NO”…but that was before Fluval G.

With its sumptuous gloss black finish, aluminum detailing and cool blue backlit display, the Fluval G Series will re-wire people’s perceptions for good.  No longer will the humble filter need to be hidden away in a cabinet. Fluval G demands to be out on display as the ultimate aquarists’ accessory.

Great news!  Big updates going on over at Fluval-G.com.  The second video trailer has been released and some new pictures and product descriptions to follow tomorrow morning!

Fluval G Preview Part 1 and Fluval G Preview Part 2

Aquarium filters have never really been objects of desire.  You would never show one off to your friends, or linger longingly in the aquatics store, working out how you could get your hands on one. Those clunky, ugly boxes have always been functional but never truly desirable, that is until now.

Fluval has created a filter so revolutionary in every way that it is destined to change the way filters are designed… forever.

We announced last week via Twitter that the Fluval G series filter would be first seen this week at the Hagen Germany and UK shows this week, September 4th and 6th respectively. So now, in anticipation of that launch, we’d like to offer some background information on the G series and how it came to be.

Over 2 years ago, Hagen and Fluval set an incredibly ambitious goal to develop and create the perfect aquarium filter.  So over those 2 years via an independent research agency, Hagen held numerous consumer focus groups around the world, conducted online surveys and spoke to hundreds of retailers and fishkeeping experts.

The point of this massive investment in consumer research was to understand what the modern aquarist expects from an ideal filter. While aquarium filter technology has not changed in a major way in the last 20 years, that is all about to change as the Fluval G will launch aquarium filtration into the 21st century.

As a sneak peak, you’ll find exclusive Twitter updates on the inner-workings of the Fluval G launch straight from Fluval HQ.

So, if you haven’t already, become a fan of Fluval on Facebook and follow Fluval on Twitter.