Fluval Category Manager Answers Questions on the Fluval G
Throughout its launch, the Fluval G has been greeted with a great amount of excitement, anticipation, and especially, a lot of questions! With most of the basic information on the filter available to the public either online or through trade shows, the Fluval team decided to sit down with the people over at Practical Fishkeeping and answer a few questions.
Robert Reid, Hagen’s Category Manager for the Fluval brand has provided some very specific and unique insight into the development of the Fluval G. In the interview, Robert discusses flow rates, the science and importance of the conductivity meter, calibration of the conductivity meter, other features considered for the G, and future possible expansion of the Fluval G product suite.
Here’s an excerpt from their interview:
It’s great that Hagen has been so innovative and launched such an interesting product, particularly given the current economic climate. Who do you see as the target market for the Fluval G range?
We strongly believe that there are a lot of people out there, interested in buying and owning the latest technologies or products that make life easier and are more convenient. As long as there is good value for the money the savvy consumer will be as excited as we are to experience the Fluval G. A good example would be those consumers buying Apple products, such as the iPods or iPhone. They could purchase similar performing items for less but don’t because they see the intrinsic value. And this is exactly our target group. They could be beginners, intermediates or advanced fish keepers.
In addition, the development of the Fluval G should be considered a milestone in filtration technology, and it will definitely raise the bar for other filter manufacturers to rethink their strategies and designs in order to produce easier and more consumer-friendly products. The Fluval G will definitely change the way we look at aquarium filtration today and without any pioneering work, we would still be in the age of air pumps and under gravel filters.
For the complete interview visit Practical Fishkeeping and read Hagen Responds to Fluval G Critics.
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- Published:
- 20.10.09 / 9am
- Category:
- Fluval in the News, G Series
